Let's create memorable novelties! An impactful design is important.
This article explains memorable novelties. If you want to create impactful novelties, please use this as a reference.
Three Points for Creating Memorable Novelties 1. Don't Overemphasize Memorability Focusing too much on being memorable can risk diminishing the practicality of the novelty. Conversely, if you only prioritize practicality, you may lose the element of fun and novelty. For example, uniquely shaped sticky notes or pens that are difficult to use in everyday situations may be interesting and memorable, but they might not be used often. 2. Create Impactful Novelties People are easily captivated by items that can grab their interest in an instant amidst the vast amount of information they encounter daily. For instance, a business card holder with a shape different from the usual card type or an eco-bag with an interesting shape or design can attract the attention of those who receive them. 3. Tailor Novelties to the Target Audience Novelties should not be distributed uniformly to everyone; the optimal items vary depending on the target demographic. For events aimed at young women, cute cosmetic goods or fashion items are suitable. For business professionals, items that convey a sense of luxury and elevate status in office or business settings are more appropriate.
- Company：コシオカ産業 本社工場
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